Our clients love the Lean Marketing Communications concept. For most of them, we are their "marketing department" because of low employee sizes and focus on other business aspects of their market.
Industrial marketing has been a mainstay for our agency ever since we started in 1983. The marketing plans for industrial clients take a whole new turn versus consumer projects. Some common industrial marketing tactics we employ include:
| > |
Trade press PR (New product PR, Case Studies, How To Articles, Trade show PR) |
| > |
Trade shows (Press kit design, Customer promotions and Email "Blasts") |
| > |
Trade advertising design (Less emotion and more feature/benefit focused advertising is important in the B2B marketing. |
| > |
Web/Search Engine Marketing (From employing Google Advertising programs to search engine optimization for better search engine placement, banner advertising, and email marketing, all of our industrial clients require this.) |
| > |
Brochure design and photography (All of clients use Lean Marketing Communications when developing their brochures.) |
|
