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ADVERTISING

Every marketing tool has it place in the mix. Most of our clients utilize advertising to a small extent, but we are finding that more and more are relying on search engine marketing and other online marketing activities that are more trackable and less nebulous.

As part of the Lean Marketing Communications program for some of our clients, we conduct media planning, ad design and sometimes....sales lead fulfillment and tracking. Below are some examples of current and past client work samples.

Cooling Bulk Powder?
Client: Bulkflow

The Powder industry is a small niche for Stark & Associates. Bulkflow, a Calgary, Alberta company, specializes in cooling bulk powder, but was in a stagnant industry with little product innovation. Bulkflow Heat Exchanger technology needed to be introduced to the industry with a little pizazz.

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Clean Air Is A Human Right
Client: Blueair AB

A successful PR and advertising launch of the AirPod Personal Air Purifier for a Swedish company. This ad ran in multiple trade publications geared towards housewares buyers in late 2006.

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Bacon Wrapped Chicken
Client: Manchester Farms

After a successful series of package designs that are on the shelves of Sam's Club, this client asked us to use the same look on food service industry advertising.

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Is it wood or plastic?
Client: L.B. Plastics, Inc.

Educating builders in the new look of "PVC type" decking was key to marketing against composite decks that had a lot of negatives for the end user. PVC decking has evolved to have real woodgrain look and feel and still outlast wood and composites!

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