Lean Marketing Blog


Recent Food Photo Shoot: Video Blog Post

We’re switching gears a little and posting a time lapse video of a recent photo shoot. It’s split into two segments, the actual shoot and some post shoot Photoshop “magic.” Enjoy.

Post Photoshop Workflow

Final Photo
This is the final image used in the B2B foodservice postcard.


Real World Social Media Case Study

A “plain English” case study of a recent social media campaign we did for a client. Easy to read and jargon-free.


Email Marketing – Is There a Perfect Subject Line?

It could be argued that there’s no quicker path to success or defeat in the marketing world than the email subject line. Is there a perfect subject line? In short, no, but a powerful and effective subject line is something that while specific to the product or service, should follow a few simple rules.


Our client on the Today Show! How Social Media PR Can Work

Stark LMC uses social media to collaborate with media contacts, research story angles, and generally find new ways to use PR material that has a wonderful “life on the internet.”


Website Marketing… The Right Way

The days of counting solely on a well designed website to generate marketing ROI for a business are coming to an end. With so many websites to compete with, how do you stand out in the midst of the noise? Here are 4 ways to drive customers to your site and keep them coming back.


3 Ways To Clean Your Marketing Database

As much as 2.5% of a typical sales database goes “bad” each month-30% over the course of a year. Don’t waste marketing dollars on old sales contacts. See 3 easy ways to stop the “bad” database woes.


Annual Campaign Time

It’s that time of year….our YMCA clients are clamoring to develop their annual campaign materials. As a non-profit 501(c)(3) organization, the YMCA depends deeply on community donorship to help fund important programs that help families.


When to be Social

We believe in the power of social media. The ability to develop relationships with potential customers and loyal fans is a great way to generate positive word of mouth and user experience.


Welcome Gaston YMCA

Maybe you haven’t noticed, but we love working with YMCA’s. We’re looking forward to working with Gaston County Family YMCA on their publications and web presence.