We believe in the power of social media. The ability to develop relationships with potential customers and loyal fans is a great way to generate positive word of mouth and user experience. Is social media the right tool for every business?
The use of social media as a B2B and small to medium sized business communication tool has skyrocketed globally, but many in the USA haven’t caught on to the wave. According to a recent Citibank survey 76% haven’t found ROI through social media sites like Facebook, Twitter and LinkedIn. These sites are great tools to grow a businesses, but without education about how to leverage them, business owners have an easier time using traditional strategies. In a down economy, many will stick with what they’ve seen work in the past (website, email marketing, online advertising, etc).
Is social media the silver bullet that will grow our business when all else fails? No, but as part of a larger marketing strategy, social media can be a powerful tool. It’s all about how you leverage it. Social media is all about conversation. Talk about what you’re good at and listen to the needs of your customers. Get rid of the stereotype that social media is all about egocentric teens. Talk about your latest PR release or promotion. Maintain links with your suppliers and provide personal/rapid customer service. Listen for the latest trends in your market and see what your competitors are doing. It’s all about the dialogue. Be honest, stay on message, be an expert, stay professional, and don’t DON’T let your account go dormant.
