As much as 2.5% of a typical sales database goes “bad” each month – 30% over the course of a year. Don’t waste marketing dollars on old sales contacts. Below are 3 easy ways to stop the “bad” database woes.
Filter Right From the Start
- Filter out what looks like junk right at the start. Many have a habit of dumping entire Excel or CSV sheets of leads, accounts and contact data which hasn’t been screened before upload for junk data which may be completely unnecessary.
Fix It Early
- Do look for missing data elements like a missing phone number or missing zip code in the address, preferably before uploading the data or at least while entering an individual record. Appending missing data at an earlier stage when there are fewer records to handle is a lot easier than having to go through the entire database and then look for what’s missing.
Contact the contacts
- Send regular audit emails or direct mail to your contacts and track any returns. Clean them from you database. Don’t ignore them.
Do this and save your marketing budget by reducing wasted printing, postage, email service charges, and more!
