In the internet age, how do you pitch PR material to the media? Stark LMC uses social media to collaborate with media contacts, research story angles, and generally find new ways to use PR material that has a wonderful “life on the internet.”
We’re currently using a new social media press release news room that is great for getting our clients news out to the media. The news room allows us to add new media options to any press material we develop and is wonderful for Search Engine Optimization.
Recently, our client, The Hannon Group, had their Sachi Insulated Lunch Totes featured on the Today Show’s Holiday Gift Guide segment and it all happened because of our social media PR initiative.
This is just one example of a major success with social media. It’s a great time to try new ideas. Real word PR is skewing more to “not about clips, but about clicks.” Drive more traffic to your company’s website through well planned and implemented PR programs.
