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Having a half million people as a "captive
audience," can truly be rewarding.
Roasted Garlic Express saw a 25% increase
in monthly
sales when this Delta Airlines Sky Magazine
hit the shelves....or should we say hit
the seats.
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Keeping the building industry interested in "composite decking" by using PR in secondary trade publications. The client also ran ads in their primary market magazines.
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Stark's Lean Marketing Communications program netted huge PR placements for this home tan spraying company. With absolutely no money for advertising, PR was the only way to inform target audiences of the home tan spray system.
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Earlex's UK paint spraying system was introduced to the american marketing primarily through PR and trade shows. With such big competitors as Wagner, the Earlex brand focused on "pro-level" paint spraying in addition to the DIY market.
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With no ad budget, we were able to get PR placements in People magazine by playing up the celebrity use of this home tan spraying product.
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By focusing efforts on using a small
swag package sponsorship in the Golden
Globes, the client received substantial
coverage in the USA Today newspaper. January
2007.
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Major women's publication coverage for
a September 2006 product launch.
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