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PUBLIC RELATIONS

We utilize PR in all of our client's Lean Marketing programs because it just makes since for small to midsize companies to capitalize on free media coverage.

From trade publications (like Builder Magazine and Industrial Equipment News) to large national consumer publications (like Oprah, Women's Day and USA Today)....we've gotten good coverage! Below are some examples of current and past client work samples.

 

Delta Airlines Sky Magazine
Client: Roasted Garlic Express

Having a half million people as a "captive audience," can truly be rewarding. Roasted Garlic Express saw a 25% increase in monthly sales when this Delta Airlines Sky Magazine hit the shelves....or should we say hit the seats.

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Architectural Products
Client: L.B. Plastics, Inc.

Keeping the building industry interested in "composite decking" by using PR in secondary trade publications. The client also ran ads in their primary market magazines.

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Cosmopolitan
Client: Nuress

Stark's Lean Marketing Communications program netted huge PR placements for this home tan spraying company. With absolutely no money for advertising, PR was the only way to inform target audiences of the home tan spray system.

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Builder Magazine
Client: Earlex

Earlex's UK paint spraying system was introduced to the american marketing primarily through PR and trade shows. With such big competitors as Wagner, the Earlex brand focused on "pro-level" paint spraying in addition to the DIY market.

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People Magazine
Client: Nuress

With no ad budget, we were able to get PR placements in People magazine by playing up the celebrity use of this home tan spraying product.

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USA Today
Client: Blueair

By focusing efforts on using a small swag package sponsorship in the Golden Globes, the client received substantial coverage in the USA Today newspaper. January 2007.

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Women's Health
Client: Blueair

Major women's publication coverage for a September 2006 product launch.

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